Vol.12, No.4, November 2023.                                                                                                                                                                               ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333

TEM Journal

TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS

Association for Information Communication Technology Education and Science

A Study on The Selection Motives and Challenges Faced by Consumers Concerning Green Packaged Products

Mohammad Zulfeequar Alam

© 2023 Mohammad Zulfeequar Alam, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

Citation Information: TEM Journal. Volume 12, Issue 4, Pages 2273-2283, ISSN 2217-8309, DOI: 10.18421/TEM124-38 November 2023.

Received: 10 July 2023.

Revised:   10 September 2023.
Accepted: 05 October 2023.
Published: 27 November 2023.

Abstract:

Sustainable growth is a global agenda that addresses environmental problems, climate change, resource efficiency, and the use of natural materials. As consumers play a crucial role in the success of any business or organization, it is essential to understand their preferences, buying reasons, and challenges related to sustainable products and green packaging. The study highlights the significance of green product packaging and the need to understand consumer behavior toward it. The study used convenience sampling methods for primary data collection and analyzed the responses of 232 participants using SPSS software. The chi-square values, phi, and Cramer's V were explored to test the relationship. The result has been interpreted as emphasizing the importance of green product packaging for sustainable development and a green environment. Finally, the consumers' buying behaviors have been understood from different perspectives towards a sustainable environment with particular reference to green product packaging.

Keywords – Sustainable environment, green packaging, eco-friendly packaging, green packaging challenges, Saudi Arabia.

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