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Vol.12, No.3, August 2023. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Intrinsic Motivations of Airbnb Hosts from the Perspective of Millennial Guests in Lima – Peru
Yajaira Paulina Navarro-Mendoza, Rosse Marie Esparza-Huamanchumo, Ricardo David Hernández-Rojas
© 2023 Ricardo David Hernández-Rojas, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 12, Issue 3, Pages 1762-1771, ISSN 2217-8309, DOI: 10.18421/TEM123-59, August 2023.
Received: 17 March 2023. Revised: 11 July 2023.
Abstract:
This study aims to analyze the host’s intrinsic motivations of the sharing accommodation Airbnb in the Miraflores district – Lima, from the perspective of millennial guests. Lima, capital of Peru, was selected since the economy of the city is based on a large part of visitors and tourists who enjoy its cultural, natural, gastronomic attractions and modern life. For this research, a qualitative approach was used, through content analysis, such as 258 reviews left by guests of the millennial segment who spent at least one night in the sharing accommodations of Miraflores district Airbnb’s hosts were analyzed. The collected information were processed by the Atlas.ti software where three main intrinsic motivations were identified: Altruism, Social Interaction and Cultural Capital. It is worth mentioning that disseminating and communicating messages related to the intrinsic motivations of the host is key for sharing accommodations, such as Airbnb. It allows us to understand how to attract new hosts, potential sharing accommodation entrepreneurs.Also, it promotes that current guests become hosts, and thus maintain the economic stability and growth of this business model.
Keywords –Online travel communities (OTC), sharing accommodation, Airbnb host, intrinsic motivations, millennial tourist. |
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