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Vol.12, No.2, May 2023. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Modern Entrepreneur for the Success of Online Businesses for Small and Medium Enterprise in Thailand
Nongnapas Chairaksa, Sumaman Pankham
© 2023 Sumaman Pankham, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 12, Issue 2, Pages 956-966, ISSN 2217-8309, DOI: 10.18421/TEM122-42, May 2023.
Received: 04 January 2023. Revised: 04 April 2023.
Abstract:
The National Strategy includes a master plan for 20 years in Issue 08, Modern Entrepreneurs: Small and Medium Enterprises (SMEs). The aim is to create and develop Thai entrepreneurs to be "New Generation Entrepreneurs" who keep pace and take advantage of technology and innovation to drive businesses, especially SMEs as business operations, and play an important part in stimulating economic growth and entrepreneurship strength that will help countries compete globally. This research aimed to develop a structural equation model for entrepreneurs' contributions to the success of online businesses and SMEs in Thailand and examine the consistency of the causal relationship model for entrepreneurs' contributions to their success. This research uses a mixed methodology approach that collects and analyzes both qualitative and quantitative research.
Keywords –Entrepreneur Success, Intention, Creativity, Self-Efficacy, Innovation. |
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