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Vol.12, No.2, May 2023. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Broiler Business is the Best Diversification for Furniture Business
Hamdi Sari Maryoni, Siwi Gayatri, Titik Ekowati, Dwi Sunarti
© 2023 Hamdi Sari Maryoni, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 12, Issue 2, Pages 890-898, ISSN 2217-8309, DOI: 10.18421/TEM122-35, May 2023.
Received: 26 December 2022. Revised: 15 March 2023.
Abstract:
The research objective was to analyze the potential and contribution of the broiler business as business diversification in increasing household income for furniture entrepreneurs. The research was conducted in Jepara Regency as the center of the furniture industry. The research used a purposive sampling method with 101 respondents. LQ and DLQ analysis is used to explore business potential, while the income contribution uses a business diversification model. The average broiler LQ and DLQ results are 1 and 1.2, while the average broiler income contribution is 52.3% of the total household income of diversified entrepreneurs, by contributing above 50%. Therefore, the broiler business diversification model is the best alternative to increase the household income of furniture entrepreneurs.
Keywords –business diversification, business potential, income contribution, furniture business, broiler business. |
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