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Vol.12, No.2, May 2023. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
CRM System as a Necessary Tool for Managing Commercial and Production Processes
Tihomir Stefanov, Silviya Varbanova, Milena Stefanova, Ivan Ivanov
© 2023 Tihomir Stefanov, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 12, Issue 2, Pages 785-797, ISSN 2217-8309, DOI: 10.18421/TEM122-23, May 2023.
Received: 18 December 2022. Revised: 31 March 2023.
Abstract:
The implementation of specialized software in the business supports the processes related to production and employees' activities, and those providing quick access to the necessary information between branches. The need for better business management and closer interaction with customers via the internet underpins the modern CRM systems development. Detailed research of existing CRM systems has established the necessity to design and implement a modern system specialized for the needs of agricultural machinery users in Bulgaria. The report presents a CRM system developed to facilitate information exchange, rapid customer service, synchronization of activities in order to increase agricultural machinery sales with better marketing.
Keywords –CRM, e-management, information systems, databases, CRM modules. |
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