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Vol.12, No.2, May 2023. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Defining Technopreneurs’ Commercialization Research Process in the Emerging Thai Economy: Research for Constructing Grounded Theory
Thadathibesra Phuthong
© 2023 Thadathibesra Phuthong, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 12, Issue 2, Pages 1142-1155, ISSN 2217-8309, DOI: 10.18421/TEM122-60, May 2023.
Received: 09 January 2023. Revised: 09 April 2023.
Abstract:
This research aimed to 1) define sources of meaning in technopreneurs’ commercialization research process, 2) establish the common features of technopreneurs’ commercialization research process, and 3) construct a grounded theory of technopreneurs’ sources of meaning and commercialization research process. The study employed a qualitative ground theory approach to explain the phenomena and develop theoretical conclusions. Data was gathered through in-depth interviews with 15 technopreneurs using theoretical sampling. The interviews used open-ended questions, and the resulting data were analysed via analytic induction to define concepts and construct the grounded theory. The results indicated that technopreneurs elicited sources of meaning through the commercialization research process, which were categorized into three features of idea development with passion, integrated business model development, and innovative and technological business networking. The commercialization research process includes eight stages: 1) business opportunity assessment, 2) technopreneurial mindset and passion development, 3) technology assessment and exploitation, 4) co-research and application to new product development, 5) technopreneurship incubation and business networking, 6) business planning for innovation commercialization, 7) continuous product improvement, and 8) sustainable technopreneurship and development. Finally, this research constructed theoretical conclusions, discussing and suggesting approaches for improving technopreneurs’ commercialization research process and future research directions.
Keywords – Commercialization research, technopreneurs, technopreneurial activities, grounded theory, Thai economy. |
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