|
Vol.11, No.4, November 2022. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Influences of Social Learning on Customer’s Intention to Download an Application from a Start-up Company
Army Justitia, Dewi Ambarrina, Indra Kharisma Raharjana, Nasa Zata Dina, Noorminshah A. Iahad
© 2022 Army Justitia, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 11, Issue 4, Pages 1640-1652, ISSN 2217-8309, DOI: 10.18421/TEM114-27, November 2022.
Received: 05 July 2022. Revised: 24 September 2022.
Abstract:
We examine the power of social learning on customers’ intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as wordof-mouth. In this study, the model is approached to examine customer behavior involving three social learning platforms; and how this can influence the intention to download an app from start-up companies.
Keywords – – Customer’s intention, download application, small business, social learning theory, start-up company. |
|
----------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------- |