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Vol.11, No.3, August 2022. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Marketing Management in Retail in the Context of the Growing Trend of Electric Vehicles
Lucia Maličková, Matuš Dzuro, Barbara Barilová, Rastislav Lauko
© 2022 Barbara Barilová, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 11, Issue 3, Pages 1291-1299, ISSN 2217-8309, DOI: 10.18421/TEM113-38, August 2022.
Received: 26 May 2022. Revised: 30 July 2022.
Abstract:
Retail chains are the dominant player in the distribution chain, which mainly provides consumer goods to final consumers. The distribution of individual retail shops in towns and villages is related to the demography of the selected region and to the degree of urbanisation. Due to the relative saturation of the market with retail chain shops, there is a renewed need for diversification. Given a good demographic structure of the population, it is possible to diversify through new technologies, including electromobility. The aim of the article is to describe the expansion of retail chains in a selected region considering its demographics, while evaluating the potential for installation of charging stations for electric cars as an element enabling to gain and retain customers.
Keywords – retail, distribution, demography, consumers, electromobility. |
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