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Vol.11, No.1, February 2022. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Identification of Customer's Preferences as One of the Main Activities of Destination Management
Miriam Garbarova, Lukas Vartiak
© 2022 Miriam Garbarova, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 11, Issue 1, Pages 159-163, ISSN 2217-8309, DOI: 10.18421/TEM111-18, February 2022.
Received: 01 November 2021. Revised: 10 January 2022.
Abstract:
The paper deals with destination management and its use in attracting visitors. Its main goal is to identify the factors influencing the visitor when choosing a destination. For the purpose of the paper, the destination represents a significant factor in customers' preferences when purchasing a tourism product. The aim is to be fulfilled by the primary research. Methods of excerpting, synthesis, induction, analysis, comparison and questioning were used. As a result, customer's preferences riven according to segmentation were identified.
Keywords – Destination Management, Tourism, Destination, Preferences. |
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