Vol.10, No.4, November 2021.                                                                                                                                                                           ISSN: 2217-8309

                                                                                                                                                                                                                          eISSN: 2217-8333

TEM Journal

TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS

Association for Information Communication Technology Education and Science

The Rank of Silaturrahmi-Assimilated Collaboration Parameter Based on Core Drive Using Octalysis Gamification Framework and Fuzzy AHP

Fitri Marisa, Sharifah Sakinah Syed Ahmad, Zeratul Izzah Mohd Yusoh, Titien Agustina, Anastasia L Maukar, Endah Tri Esti Handayani,

Slamet Risnanto

© 2021 Fitri Marisa, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

Citation Information: TEM Journal. Volume 10, Issue 4, Pages 1971-1982, ISSN 2217-8309, DOI: 10.18421/TEM104-63, November 2021.

Received: 07 August 2021.

Revised:  14 November 2021.
Accepted: 20 November 2021.
Published: 26 November 2021.

Abstract:

This study aims to build SME collaboration parameters from the assimilation of the "silaturrahmi" culture that considers user motivation in collaborating. Parameter validation involves linear regression statistical methods, followed by determining the ranking of collaboration parameters using a combination model of Octalysis and Fuzzy AHP frameworks. The test resulted in 4 collaboration parameters from the assimilation of "Silaturrahmi" ranked based on the user's level of motivation (core drive) with details: Relationship Building-RB (52.86%), Reciprocal Sustainment-RS (25.44%), Reciprocal Assistant-RA (21.77%) and Active Support- US (0.83%). It can be concluded that the four parameters potentially measure the performance of SME collaboration. The combination model can determine the user's motivation (core drive) for collaboration through these parameters. The ranking results serve as a reference for developing a collaborative framework by prioritizing activities related to the highest weight percentage parameters and evaluating the lowest weight percentage.

Keywords –Collaboration Parameter, Silaturrahmi culture, Core Drive, Octalysis Gamification, Fuzzy AHP.

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