|
Vol.10, No.3, August 2021. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Pedagogical Factors Influencing Training of E-Commerce Entrepreneurs: The Malaysian Case
Noornasirah Nasri, Yulita Hanum P Iskandar
© 2021 Yulita Hanum P Iskandar, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 10, Issue 3, Pages 1274-1284, ISSN 2217-8309, DOI: 10.18421/TEM103-34, August 2021.
Received: 24 January 2021. Revised: 19 July 2021.
Abstract:
In Malaysia, many training centres offer e-commerce programmes. However, the quality of their programmes has been a critical issue. Hence, this study aims to investigate pedagogical factors that contribute to effective training of e-commerce entrepreneurs in Malaysia. Data was collected from 200 e-commerce entrepreneurs who attended ecommerce training sessions. The results showed that ecommerce entrepreneurs in Malaysia lack the ability to identify information and understand e-commerce and web system concepts. An analysis reveals that training in this area is not provided. However, other factors (activity and process) have a significant impact on training. This shows that e-commerce entrepreneurs in Malaysia are more likely to continue demonstrating what they know and they are also seen as good information explorers. This paper contributes to pedagogical training by providing useful insights into the factors that influence effective learning by ecommerce entrepreneurs.
Keywords : e-commerce entrepreneurs, Training, pedagogy, instructional design. |
|
----------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------- |