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Vol.10, No.3, August 2021. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry
Oleksandr Vostriakov, Liudmyla Volokhova, Galyna Volokhova, Anastasiia Volokhova
© 2021 Anastasiia Volokhova, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 10, Issue 3, Pages 1155-1165, ISSN 2217-8309, DOI: 10.18421/TEM103-20, August 2021.
Received: 27 April 2021. Revised: 09 August 2021.
Abstract:
Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion, brewing companies are forced to resort to complex methods of indirect influence on consumer behaviour, including corporate social responsibility as an element of corporate identity, in order to improve their image and reputation.
Keywords : corporate communications; ethical management; corporate identity; consumer behaviour; corporate social responsibility. |
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