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Vol.9, No.2, May 2020. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Evaluation of Service Quality Gaps in Traditional Appliance Retail using Cause-and-Effect Matrix and Service Failure-mode-and-Effect Analysis Techniques with Case Studies
Chien-Chih Wang, Michael Lin
© 2020 Chien‐Chih Wang, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 9, Issue 2, Pages 792-797, ISSN 2217-8309, DOI: 10.18421/TEM92-49, May 2020.
Received: 13 February 2020. Revised: 02 April 2020.
Abstract:
With the advent of the new retail era, the traditional home appliance retail market is at a critical stage of transformation. The practical problem is the lack of understanding the consumers' psychological needs leading to gaps in service quality. In this study, a new service gap index was proposed using the C&E matrix and FMEA to assess the need to adjust the service process. Researchers collected and analyzed data from 150 external questionnaires in New Taipei City. From the report, the service gap index is -0.66, indicating that the traditional retail equipment market is in a state of declining service quality. Results show that the service gap index can indicate service bottlenecks and improve process knowledge of service providers.
Keywords –critical-to-quality, process analysis, questionnaire analysis, service quality. |
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