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Vol.8, No.3, August 2019. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
The Factors Influencing Passengers’ Interest in Using Transportation Services
Juliater Simarmata, Marthaleina R. Sitorus, Yuliantini, Dian A. Arubusman
© 2019 Juliater Simarmata, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 8, Issue 3, Pages 945-950, ISSN 2217-8309, DOI: 10.18421/TEM83-36, August 2019.
Received: 10 April 2019. Revised: 06 August 2019.
Abstract:
This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers’ interest.
Keywords – image, ease-of-use, price, promotion, interest, transportation services. |
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