Vol.8, No.1, February 2019.                                                                                                                                                                             ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333

 

TEM Journal

 

TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS

Association for Information Communication Technology Education and Science


Optimization of the Interaction of Industrial Enterprises and Foreign Counterparties
using Pure Player Strategies in a Non-cooperative Game

 

Yevhenii Mykolaiovych Rudnichenko, Nataliia Ivanivna Havlovska,Serhii Anatoliiovych Matiukh, Viktor Hryhorovych Lopatovskyi,
Serhii Yosypovych Yadukha

 

© 2019 Yevhenii Mykolaiovych Rudnichenko, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

 

Citation Information: TEM Journal. Volume 8, Issue 1, Pages 182-188, ISSN 2217-8309, DOI: 10.18421/TEM81-25, February 2019.

 

Received: 17 January 2019.
Accepted: 15 February 2019.
Published: 27 February 2019.

 

Abstract:

 

Optimization of the business entities interaction with foreign partners when entering new foreign markets is the key to the successful development of their foreign economic activity and provides the enterprises with additional benefits from expansion of the spheres of activity and potential markets. Game theory is an effective tool for modeling interaction scenarios between enterprises and their potential partners, based on the consent or refusal of each partner to cooperate. The approach proposed in this article allows optimizing interaction processes by compensating losses to economic entities and maximizing the benefit as a result of a non-cooperative game use while simulating their interaction scenarios.

 

Keywords – strategy, game theory, interaction, optimization.

 

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