Vol.10, No.1, February 2021.                                                                                                                                                                           ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333

TEM Journal

TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS

Association for Information Communication Technology Education and Science

Application of Cognitive Modelling for Operation Improvement of Retail Chain Management System

Oksana Dankeieva, Nataliia Solomianiuk, Larysa Strashynska, Nataliia Fiedotova, Yuliia Soloviova, Viktor Koval

© 2021 Viktor Koval, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

Citation Information: TEM Journal. Volume 10, Issue 1, Pages 358-367, ISSN 2217-8309, DOI: 10.18421/TEM101-45, February 2021.

Received: 17 December 2020.

Revised:   20 January 2021.
Accepted: 26 January 2021.
Published: 27 February 2021.

Abstract:

The purpose of the study is to implement cognitive modelling of the retail chain management system to ensure the effectiveness of management decisions in order to implement structural changes in its activities. It is determined that the organization of retail chain management is more effective due to provided principles of a systematic approach which are applied. Therefore, using the concept of Balanced Scorecard (BSC) in this study, which reflects the interaction and interdependence of structural units, which is feasible, we propose it to further search for development scenarios for the retail chain management. The article presents a sequence of cognitive modelling, which consists of seven main stages. Drogerie - format management system of retail chains has been chosen since it has recently been standing out by its popularity with consumers among other formats, as an object for the study. The results of this study can be useful for enterprises and organizations with complex systems that are characterized by hierarchical, network relationships between subsystems or where random processes take place.

Keywords: cognitive map, concept models, balanced scorecard, development scenarios, retail chains.

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